Strategy and Culture

“Strategy, in my perspective is our journey. It’s what we aspire and conspire to complete. It’s a conscious choice in direction. Culture is the landscape. A mile on pavement takes much less work, gear, and preparation than a mile through a mountain pass. The terrain (culture) must be considered when planning our journey (strategy), and the realistic perspective must be applied when planning. We wouldn’t want to take off across the Andes in tennis shoes and shorts. By understanding the terrain, we can intelligently plan a successful journey.”

Tanner Betchel of Xplane


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